FAQ

Software that carries a marketing task from end to end — it decides what to do, does it, looks at the result, and adjusts.

The distinction that matters is who holds the next step. Marketing automation runs a sequence you designed: if someone opens the email, wait two days, send the next one. You wrote that branch. An agent works out the branch itself, from evidence it went and gathered.

A chatbot answers when spoken to. Automation follows rules you wrote in advance. A generative tool makes an asset when you prompt it. All three wait for you.

Goatzilla is given an outcome — get this product in front of people likely to buy it — and works out the steps. That is a real difference in kind, and it is also why it needs to show you its work before it spends anything.

It acts when you ask it to, and it stops before money moves. Nothing is generated and no campaign is created until you confirm it on screen.

Plenty of products in this category describe themselves as autonomous when they mean "automation with a language model attached". Ask any vendor, including us, the same question: what does it do without a human in the room? Our answer is that it researches, plans, builds and diagnoses on its own, and it waits for you at every point that costs money.

Roughly 11 to 12 percent of marketers use them in regular workflows, and closer to 7 percent at small businesses. Awareness runs far ahead of use.

That gap is the honest state of the category. Most teams have heard the term; few have put one into production.

Businesses running paid ads across more than one platform without a full-time media buyer, and agencies or operators running ads for several clients at once.

Each workspace keeps its own ad account connections, so accounts for different businesses never mix.

Google Ads, Meta (Facebook and Instagram), and TikTok.

On Google that covers Search, Shopping and Performance Max — three different campaign types that start from three different things: Search begins at the page and its keywords, Shopping at your product feed, and Performance Max at the creative.

No. You see the whole campaign before any of it exists — every ad group, every keyword, the ad written for each one, and the budget beside what the account already spends.

Paid creative works the same way: generating an image or a video costs money, so it asks before it starts and not after.

No, and this is worth being exact about. The approval happens on the review screen, before the campaign exists. Once you confirm it, it is created live in your ad account.

A campaign created paused is a campaign nobody sees the results of. The platforms also run their own review on anything new, so live and spending are rarely the same afternoon.

Yours. Goatzilla builds into the Google, Meta and TikTok accounts you connect, so everything it makes is in the account you already own.

If you stop using Goatzilla, the campaigns stay exactly where they are and keep running.

Ask why, and it opens the account and reads it — the campaign, its change history, and what moved since it was working.

You get back one cause with the evidence behind it, and the exact change it would make. Confirm that and it makes that one change. Nothing else moves.

Only the change you just confirmed. It does not hold a standing permission to adjust your account in the background.

Producing the many versions of one ad that the platforms require, without remaking each one by hand.

A single campaign needs 9:16 for TikTok and Reels, 1:1 and 4:5 for Meta feeds, and 16:9 for YouTube. Done manually that is the same asset rebuilt four times, and it is where most of a creative team's week goes.

Still images, video from a text description, a photo animated into video, a clip that runs from a first frame to a last frame, and longer cuts built from those.

Then it crops the same asset to every ratio the platforms take, keeping the product in frame as the shape changes.

Yes. The assets land in your workspace library and are yours to use, download or publish anywhere.

Use it. Goatzilla can build campaigns around assets you bring, and crop them to the placements each platform needs.

Yes. Goatzilla works inside accounts you own and connect, so you will need a Google Ads, Meta or TikTok account before it can build anything.

It checks what is connected before it starts and tells you what is missing.

Live sources rather than the model's memory — search demand, competitor positioning and audience signal from paid research providers, plus keyword volumes read from your own connected Google account.

When one source is unavailable, the plan names the gap it left. Four answers out of five is a strategy with a stated hole in it, which is worth having.

Yes. Each workspace keeps its own ad account connections, campaigns and creative library, and they stay completely separate.

Plans are monthly, and generating images and video draws on a monthly allowance that differs by plan. The current plans and what each includes are on the pricing page.