Marketing / Campaigns
Google campaign types
Google campaigns in Marketing currently support Search, Standard Shopping, and Performance Max.
Google campaigns in Marketing currently support Search, Standard Shopping, and Performance Max.
Search
Use Search when you want ads for people actively searching on Google. The flow covers campaign setup, ad group details, keywords, responsive search ad text, and review.
Standard Shopping
Use Standard Shopping when product feed details matter. The current flow focuses on campaign details and budget review, with product and Merchant Center context tied to the setup.
Performance Max
Use Performance Max when you want one Google campaign that can use multiple Google placements. The flow covers setup, asset group, creative assets, and review.
Related
googlesearchshoppingperformance max