Log in
Marketing / Campaigns
Google campaign types
Google campaigns in Marketing currently support Search, Standard Shopping, and Performance Max. Ask [Operations](/help-center/marketing/operations/use-operations) to create them in chat — with attachments and **@** mentions for products, creatives, plans, and campaigns. Operations builds the campaign paused, and you review and publish it.
Google campaigns in Marketing currently support Search, Standard Shopping, and Performance Max. Ask Operations to create them in chat — with attachments and @ mentions for products, creatives, plans, and campaigns. Operations builds the campaign paused, and you review and publish it.
Search
Use Search when you want ads for people actively searching on Google. The campaign includes ad group details, keywords, and responsive search ad text.
Standard Shopping
Use Standard Shopping when product feed details matter. The campaign is tied to your products and Merchant Center, with the budget set for review.
Performance Max
Use Performance Max when you want one Google campaign that can use multiple Google placements. The campaign includes an asset group and its creative assets.